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Cobay
Customers

Real operators, real outcomes, names attached. This is what changes when everything after checkout runs on one platform.

Outcome stories

The numbers that moved.

Every metric below belongs to a real brand — and to the operational change that produced it.

+54%

returns converted to exchanges

Every return request now lands in a branded, self-serve portal where exchange is the default path, not the fallback. Smart nudges turn refund requests into swaps and store credit. Revenue that used to walk out the door stays in the loop.

Powered by Returns & Exchange

Return request · #21408

Self-serve
Refund to source5–7 days
Exchange instead — new variantSelected

Exchange confirmed · replacement dispatched

Revenue retained

40%

reduction in RTO

Every failed attempt triggers a WhatsApp verification inside the 24–72 hour rescue window. Wrong addresses and fake attempts get caught before the courier gives up. Dispatch went bulk too — 250+ labels in one click.

Powered by NDR Management

NDR · AWB 78261043

RTO averted

Attempt failed — “customer unavailable”

11:42

WhatsApp verification sent to buyer

11:43

Address confirmed · reattempt tomorrow

11:51

250+ labels

one click

22%

saved on logistics costs

Courier rules now pick the best partner on every order — by lane, weight, COD and SLA. Labels, manifests and GST invoices generate themselves. The savings compound on every single shipment.

Powered by Shipping

Order #33121 · 1.2 kg · COD

Delhivery₹52D+2Auto-picked
Blue Dart₹78D+1
Ekart₹64D+3

Booked · label, manifest & GST invoice generated

The roster

In good company.

Growing Indian D2C brands run everything after checkout — orders to returns — on Cobay.

On the platform

  • Vilvah Store
  • Dudeme
  • Oorla
  • Blue Island
  • Pon Pure Chemicals
  • Root and Soil
  • Veir
  • Aishwaryam Oils
  • Amirtha
  • Alonge
  • Daily Farmer
  • Tulir Naturals
  • Veetoon Health Foods
  • Zoy
  • KOII
  • SIJA
  • Vooki
  • Mama Organyka
  • Meenakshi & Meenakshi
  • Thoothukudi Karuvadu Kadai

Post-purchase, end to end.

Orders, shipping and customer updates run on one Cobay stack — the full journey from checkout to doorstep.

Krithika Kumaran

CEO

The wall so far

20.

brands on the wall

From first order to festive peak — one platform, every brand size.

…and the next wave of Indian D2C.

5M+

orders processed

100K+

SKUs managed

50+

integrations

20+

courier partners

14-day free trial · Go live in hours. Start with the number that hurts most.