Cobay was founded in 2025 in Coimbatore to build everything after checkout — one system from order to doorstep to return.
Built where the orders are.
Cobay started in 2025 in Coimbatore — inside the daily grind of Indian D2C, where orders live in five tabs and inventory lives in a spreadsheet.
Checkout had a decade of tooling. After checkout, brands went blind — and customers went to WhatsApp to ask where their order was.
So we built the operating system for everything after. Built in India for Indian commerce — for the world.
cobay-os · post-purchase kernel
live
orders.sync
Shopify · Amazon · Myntra
OK
inventory.truth
one ledger · every channel
OK
warehouse.pick
wave 07 · scan-verified
OK
edd.predict
pincode 641002 · lane-level
OK
whatsapp.notify
out for delivery ✓✓
OK
ndr.rescue
reattempt scheduled
OK
Built in Coimbatore · 11.0168° N, 76.9558° E
For a decade, commerce poured its genius into the buy button. One-tap checkout, instant credit, payments in a blink — the moment of purchase became a science.
Then the order ships, and the software goes quiet. The customer refreshes a courier page. The brand prays over a spreadsheet.
We believe the decade after checkout belongs to the brands who claim it. The wait, the doorstep, the return — that is where trust is actually won.
Own the after.
Four rules we run on.
Operator values, not poster values.
We work for the brand.
Not the courier, not the 3PL. Neutral by design, so every routing decision favours you.
Hours, not quarters.
Brands go live in hours; fixes ship in days. Speed is what respect looks like in ops.
Proof over promises.
Numbers attached to names, or not at all. If we can't measure it, we won't market it.
India-first, always.
Tier 2/3 pincodes, COD, festive peaks, WhatsApp-first customers. We build inside Indian commerce.
Build the OS for a million brands.
We're building the post-purchase operating system for a million brands. Roles are being written — introductions are open already.
Proof of work beats a résumé
Open roles
Updating
Roles drop here first · write to us early
Talk to a human, fast.
Founder-friendly support on the channels you already use.